Brand concepts

Whether developing a new brand concept or refreshing an existing one, we support companies in finding the right conceptual, visual and aesthetic brand concept. This creates a memorable and strong identity that stands out from the competition and appeals directly to customers.

Services: Ob es um die Entwicklung eines neuen Markenkonzepts oder die Auffrischung eines bestehenden geht – wir unterstützen Unternehmen dabei, das passende konzeptionelle, visuelle und ästhetische Markenkonzept zu finden.
Services: Ob es um die Entwicklung eines neuen Markenkonzepts oder die Auffrischung eines bestehenden geht – wir unterstützen Unternehmen dabei, das passende konzeptionelle, visuelle und ästhetische Markenkonzept zu finden.
Eine visuelle Präsentation eines Markenkonzepts, die zwei Dokumente zeigt. Das linke Dokument enthält 'Funktionen / USP' mit farblich hervorgehobenen Kategorien wie Benutzerfreundlichkeit und Sicherheit, während das rechte Dokument einen 'Tonality Map' mit einer Skala und markierten Positionen für verschiedene Markenattribute wie Authentizität und Innovation darstellt.

From brand concept to brand strategy: the basics for convincing branding

To start a successful branding process, it is essential to find and establish a stable brand concept, define a clear positioning and strike the right tone. These steps form the basis for convincing branding.

Brand concept and brand design: the building blocks of a strong brand identity

A strong brand identity is the key to success. Based on the supporting brand concept and brand strategy, we develop visually appealing corporate designs, from the logo to fonts and graphics, which reflect the values, beliefs and visions of the brand.

Eine Darstellung des Markenkonzepts von CAJAC Solutions, bestehend aus verschiedenen Materialien, die das Corporate Design zeigen. Oben links ist das Logo auf weißem Hintergrund, oben rechts auf blauem Hintergrund zu sehen. Unten links befindet sich eine Farbpalette mit Beschreibungen, und rechts ist ein 'LOGO-GUIDE' mit Farbspezifikationen und Typografie-Details abgebildet.

Brand concept and style guides: the foundations for a coherent brand presence

We help our clients to develop a consistent and coherent brand presence based on their individual brand concept. We achieve this by designing custom style guides to ensure that all elements of the brand identity are presented consistently and attractively.

Brand concept for advertising materials: Uniform brand presence, recognizable and memorable

From business cards to beverage cans, we design a wide range of promotional materials based on our clients’ consistent brand concept. By using consistent visual elements, color palettes, graphics, fonts and logos, we create a consistent brand presence across all advertising materials. This makes the brand identity recognizable and memorable.

Brand concept in image videos: Unique features and values communicated visually

We work closely with our clients to translate their brand messages into eye-catching and engaging videos based on the clear brand concept. These videos convey a company’s unique characteristics and values in a visually appealing way. In addition to live action videos, we offer a wide range of video types, including 2D and 3D animation.

Brand concept for websites and landing pages: Consistent visual aesthetics

We understand the brand identity and goals of our clients and translate these into customized and appealing websites or landing pages based on a well thought-out brand concept. We place particular emphasis on a consistent visual aesthetic and ensure that the design fits seamlessly into the company’s brand design.

Projects

Relaunch des RiCo-US-parts-Shops

RiCo US-Parts Shop

Look & Feel des DS-networks Rebrandings

DS-networks redesign and corporate identity

Look & Feel des CAJAC Solutions Rebrandings

CAJAC Solutions rebranding and website

Branding der DrivesGreen-Roller

DrivesGreen e-scooter

Cover des "Die Anlage" Buches

The Anlage