RiCo US-Parts Shop

2022

The challenge

The challenge was to realize a complete brand relaunch for RiCo US-Parts that would build a stronger brand identity and improve the e-commerce experience on the Shopware 5 platform. In addition, we were asked to design print and marketing products to strengthen the brand presence across all channels. Our goal was to increase RiCo US-Parts’ customer satisfaction and sales through this holistic approach. By optimizing the Shopware platform, we were able to improve the user experience and increase the conversion rate.

The old website design – outdated and unclear

The logo also needed a new look

The realization

To meet the requirements, we dedicated ourselves to the comprehensive brand relaunch of RiCo US-Parts. We focused on implementing a world-class e-commerce platform with Shopware version 5, which is characterized by its flexibility, scalability and extensive features that significantly improve the customer experience. By integrating Shopware, we were able to create a robust and user-friendly e-commerce solution that increases both customer satisfaction and sales.

The new logo – fresh and modern

The result

We specialize in developing custom plugins that are specifically designed to optimize both the SEO and the user experience (UX) of the Shopware website. With our plugins, we have helped RiCo US-Parts’ e-commerce website to be more discoverable and customers to be won over by a smooth and pleasant shopping experience.

Another crucial aspect of the Shopware implementation was the creation of a completely automated link to the Selectline merchandise management system. This increased the effectiveness of internal processes and reduced the workload for the RiCo US-Parts team.

We also developed an e-commerce plugin that uses artificial intelligence to automatically capture and classify long texts. The use of this tool has significantly optimized the e-commerce user experience by allowing users to quickly and easily obtain the desired information.

By combining these approaches and implementing Shopware, we were able to achieve a significant increase in customer satisfaction and sales for RiCo US-Parts.

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