DrivesGreen
e-scooter
The task
The task was to carry out a comprehensive market launch for DrivesGreen, a company specializing in the climate-neutral rental of e-scooters. This included the development of a corporate design, brand development, the creation of an advertising strategy as well as a logo and all necessary media for the first trade fair appearance. An important part of the market launch was the creation of an innovative AR app that allows users to interactively experience the benefits of the e-scooters and the sustainable concept. In addition, the rental and booking app was revised, an informative brochure was created and a modern website was developed. These measures helped to create a strong brand identity and successfully position DrivesGreen on the market. The combination of a well thought-out brand design and the AR app has significantly increased interest in the climate-neutral mobility solutions and promoted awareness of the company.
The challenge
A particular challenge during the market launch was the revision of the rental and booking app as well as the creation of a modern website and an AR app. These were intended to interactively communicate the benefits of the scooters, the sustainable concept and the other services and solutions to customers. The integration of the AR app in particular placed high demands on the visual and technical implementation in order to offer an immersive and convincing user experience. The AR app not only had to function technically flawlessly, but also be intuitive to use in order to offer users a seamless experience. In addition, the development of the website required close collaboration with the design team to ensure that the corporate design was implemented consistently and that DrivesGreen’s brand identity was reinforced. The combination of these elements was instrumental in gaining customer trust and establishing DrivesGreen as a provider in the field of climate-neutral mobility.
The result
The result was a successful market launch, supported by a consistent corporate design and an appealing brand identity. The newly created AR app enabled users to experience the e-scooter benefits interactively. The revised AR app, informative brochure and modern presentation templates played a key role in increasing interest and acceptance of DrivesGreen’s climate-neutral mobility solutions. In addition, the well-thought-out market launch helped to increase brand awareness and improve customer satisfaction. The positive feedback from users and rising sales figures confirm the success of the measures.
