CAJAC Solutions
Rebranding & Website
The challenge
CAJAC Solutions GmbH is responsible for the service and further development of the CAJAC software – a comprehensive CRM solution for property management companies. We were commissioned to develop a fresh and contemporary brand design and a corresponding new website to promote the product with all its features and the seminars offered by CAJAC Solutions GmbH. As part of this rebranding, we created a visual identity that reflects the company’s professionalism and innovative strength. The new brand design includes a modern logo, a consistent color palette and appealing typography that together create a cohesive and attractive look. The website has been designed to be user-friendly, clearly communicating the benefits of CAJAC software to potential customers and encouraging sign-ups for seminars. Through this comprehensive rebranding and the implementation of a new brand design, CAJAC Solutions GmbH was able to strengthen its market presence and increase customer loyalty.
The realization
Through joint workshops with the CAJAC Solutions GmbH team, we worked out the most important functions and USPs of the software in order to be able to focus on these on the new website. It was also important to find out how the company wanted to communicate its brand and present itself to customers in order to generate important leads in the future. As part of this process, we carried out a comprehensive rebranding and developed a fresh, contemporary brand design. This brand design reflects the professionalism and innovation of CAJAC Solutions GmbH and includes a new logo, an appealing color palette and modern typography. The new website offers user-friendly navigation and clearly and concisely presents the features of the CAJAC software and the seminars offered. The rebranding and new brand design has allowed CAJAC Solutions GmbH to strengthen its brand presence and position itself as a leading provider of CRM solutions for property managers.
The result
Using the brand identity we had previously identified, we finally developed a new, modern corporate design and a corresponding logo that is representative of the modularity of the CAJAC software. This brand design emphasizes the flexibility and adaptability of the software and at the same time speaks to the professionalism and innovative approach of the company. As the brand’s main touchpoint, the website was redesigned from scratch and ultimately implemented. We focused not only on an appealing visual design, but also on user-friendly navigation and a clear structure. The rebranding made it possible to effectively communicate the values and vision of CAJAC Solutions GmbH and create a strong, consistent brand presence that appeals to and convinces potential customers.
